Hedonis Lifestyle on Impulse Buying Behavior Monzer Kahf Islamic Consumption Perspective
نویسندگان
چکیده
Hedonic is a lifestyle of an individual to spend time having fun. This triggers impulse buying behavior which included in consumptive behavior. study aims answer the questions how hedonic lifestyles affect and from Islamic consumption perspective Monzer Kahf. The type research field focuses on case study. location at PP Al-Fath Kediri. uses qualitative approach. Data sources come primary secondary data collected through observation, interviews, documentation. validity carried out by increasing accuracy research, using reference sources, triangulation, conducting member checks. results this indicate that (1) Students who live prefer their free shopping online because they are considered more flexible. can trigger (2) students contradicts theory expressed Kahf, includes rationalism concept goods Islam.
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ژورنال
عنوان ژورنال: MEC-J (Management and Economics Journal)
سال: 2023
ISSN: ['2598-9537']
DOI: https://doi.org/10.18860/mec-j.v7i1.19779